Report from 2008

South Central and South East Coast: 2 Meetings - Dr Andrew Brewster

1^st Meeting, 29 February 2008

‘Tackling Obesity: A Social Marketing Approach’

Speakers

Phil Olding, What do we know about obesity in SC and SEC?

Prof Iain Broom, Counterweight Study

Mr Chris Holmes, Healthy Living Social Marketing Initiative

Workshops

What are the implications of the social marketing approach for how we address obesity locally?

• How does this approach differ from current practice?
• What if any differences are there in project methodology if we use social marketing?
• What social marketing expertise/data can be called upon locally?
• What outcomes do we want from a social marketing approach to obesity?

Sponsors

Counterweight, Roche and Slimming World

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2^nd Meeting, 4 June 2008

‘Tackling Obesity: A Targeted Approach’

Speakers

Professor Stanley Ulijaszek, Director, Unit for Biocultural Variation and Obesity, Oxford University

Paul Sacher, MEND Programme

Dr Julia Potter, University Chichester working with St Richard's Hospital, Chichester

Workshops

Implications of a targeted approach to obesity management.

• How does this approach differ from current practice?
• What if any differences are there in project methodology if we use tailored intervention
• What clinical expertise/data can be called upon locally?
• What outcomes do we want from a targeted approach to obesity management?

Sponsors

 LighterLife and Roche

Number of members: 544

The South Central and South East Coast has now been split into 2 regions and there are currently no Regional Chair’s in place.